Ruth Fittock, Simply Roasted | In Conversation With | thefoodpeople

In this forward-thinking episode, Charles speaks to Ruth Fittock, Marketing Director at Mindful Snacker and Simply Roasted - the home of disruptive snacking innovation. Ruth joins us to talk about:

- The Simply Roasted story, the brand purpose and ambition
- Why it’s taken 10 years to create the no compromise crisp
- How the brands cooking process differs from others 
- How Simply Roasted compares on key HFSS measures
- Their adventurous new flavours 
- How the all-female leadership team influences the business 
- The future horizon for Simply Roasted
- Plus, more on Mindful Snacker and The Simple Root

'thefoodpeople in conversation with' is a series that features people, businesses, brands and entrepreneurs from across food and drink to find out more about why they do what they do, how they see the future, how in their way they are championing change and shifting the future of food and drink.

For more on thefoodpeople, to find out about 'shifting the future of food & drink' or to join the TFP community visit www.thefoodpeople.co.uk